http://money.cnn.com/2007/09/26/news/companies/bc.apfn.nike.indianshoe.ap/index.htm?cnn=yes
I particularly like the “heritage callouts.”
Next, Nike will address the chronic high unemployment rate on reservations by actually building the shoes in authentic Native sweatshops. Wages will be paid in beads and blankets, although not very many of either.
Dark Matter 
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