Ok. Help me out here.
The company I work for is designating tomorrow at home office and all weekend in the stores as “dress down day” — to kick off a Tsunami Relief campaign.
Usually, when retailers do this, the method is you pay a certain amount to get a pass to “dress down” — in our case, at Home Office, jeans and sneakers. (We’re the last company in the US not to have gone casual, I swear.)
We’re not doing this. Rather than making anyone feel the peer pressure of donating money for the privilege of dressing down, we’re just letting people fly the denim as a way of signaling our commitment to the relief effort. (Stay with me.)
The company’s donated a fairly sizable chunk of money, there will be voluntary donation opportunities around the building for the month. All well and good.
It’s this denim thing that’s getting to me.
See what’s happened is that there’s this real…festive atmosphere that’s developed around tomorrow. People talking about it, buzzing about it, wondering whether some women will be wearing inappropriate low-rise jeans, etc.
A little too festive for me. It’s offensive to me that the company’s created this “awareness kickoff” with this huge party-type thing. It seems a little bizarre, not entirely well thought out, and strangely out of touch with the scale of the disaster.
Am I overreacting?
ps: I’m wearing a suit tomorrow, by the way. With cuff links.
EDIT: by the way, i just locked this down. it occurred to me that i shouldn’t put it out there for anyone to see — more for the bad taste jokes than for the discussion proper. i know you guys well enough to know where your hearts are at — not everyone does.
