If I tell you
I’m sadly listening to 
the music of
my favorite band,
is that enough
for you to see 
all I’m driving at,
or must I 
name them? If I do
will you then have
enough information
that I can avoid
the hard work of
writing this poem?

If I tell you
I wear nothing
with a logo unless
it’s second hand
but will talk all day
about the brands
of guitar and computer
I prefer, and do not
hide their logos
when using them in public,
does that explain
my corner of
our bubble well enough,
or do I have to name
the logos I won’t wear
and the logos I will embrace
in order for you to have
a peak experience 
from my work?

If I lament 
art based in 
product placement
ironically enough,
am I sufficiently distant
from the practice
that you’ll allow me
to drop a name or two
as an anchor
to sink it?  Or will I have to
write this all again
two years from now
in order to get the juicy nods
from those sage enough
to understand

that the calculation required
to rage this way against marketing
is in and of itself

a brand?